The program starts by discussing the difference between trademarks, copyrights, and patents, as well as domain names and business name registrations.
It then explains, once it is established that trademark protection is appropriate, the importance of selecting a strong mark, that is, one that is both federally registrable and legally protectable. It highlights factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explains the importance of doing a complete search and whether an attorney should be used. It identifies other potential grounds for the USPTO to refuse registration.
Finally, it establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter. It concludes with information on how to find an attorney and the distinction between what the USPTO does in the federal registration process and what a private attorney could do, and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
\n\nIf you need an accommodation to participate in this event, please contact the event sponsor or the Texas Law Special Events Office at specialevents@law.utexas.edu no later than seven business days prior to the event. X-ALT-DESC;FMTTYPE=text/html:The program starts by discussing the difference between trademarks, copyrights, and patents, as well as domain names and business name registrations.
It then explains, once it is established that trademark protection is appropriate, the importance of selecting a strong mark, that is, one that is both federally registrable and legally protectable. It highlights factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explains the importance of doing a complete search and whether an attorney should be used. It identifies other potential grounds for the USPTO to refuse registration.
Finally, it establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter. It concludes with information on how to find an attorney and the distinction between what the USPTO does in the federal registration process and what a private attorney could do, and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
If you need an accommodation to participate in this event, please contact the event event sponsor or the Texas Law Special Events Office at specialevents@law.utexas.edu no later than seven business days prior to the event.
CATEGORIES:Panel Discussion / Speaker Series LOCATION:JON 5.206 - Susman Academic Center, Bryan and Michelle Goolsby Conference Suite (5.206 / 5.207) URL:http://law.utexas.edu/calendar/2012/04/12/14275/ CLASS:PUBLIC STATUS:CONFIRMED END:VEVENT END:VCALENDAR