Sneaker Law: Legal Issues in Apparel & Trademark

Course Information

Registration Information

Meeting Times

Day Time Location
MON 1:05 - 2:20 pm TNH 3.124
WED 1:05 - 2:20 pm JON 5.206

Evaluation Method

Type Date Time Location
Take-home up to 8 hrs (administered by Exam4 in Open Laptop + Network mode) December 8, 2023 9:00 am


Sneaker Law: Legal Issues Involving Apparel, Trademarks and Endorsements will provide students with an overview of the $70 billion-dollar annual sneaker industry, focusing on its main legal and business components.  This course prepares students to think and act as lawyers and business professionals in anticipating and addressing the legal and business issues faced by sneaker companies, designers, manufacturers, and other parties involved in the sneaker / apparel industry.

This course will include a review of major sneaker deals, entity types and formation, endorsements, manufacturing and distribution, licensing and collaborations, marketing, intellectual property, employment law, standard clauses, counterfeit goods, and the changing landscape of NCAA college athletics with Name, Image and Likeness.  Supplementing the rich case law on these topics are a group of highly accomplished professionals that will guest speak during the semester.

Required Text: Sneaker Law – V1 – Anand & Goldstein – ISBN: 9781735782003

Required Supplemental Text: Shoe Dog: A Memoir by the Creator of Nike – Phil Knight – ISBN: 1501135910

Required Supplemental Text: Black Market - Merl Code - ISBN: 9781335425775

Required Supplemental Text: Sneaker Wars - Barbara Smit - ISBN: 9780061246579

Textbooks ( * denotes required )

Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports *
Smit, Barbara
HarperCollins Publishers
ISBN: 978-0-06-124658-6
Black Market *
Code, Merl
Harlequin Enterprises ULC
ISBN: 978-1-335-42577-5
Shoe Dog : A Memoir by the Creator of Nike *
Knight, Phil
ISBN: 978-1-5011-3591-0
Sneaker Law : All You Need to Know about the Sneaker Business *
Anand, Kenneth and Goldstein, Jared
Sneaker Law LLC
ISBN: 978-1-7357820-0-3


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Important Class Changes

Date Updated
10/31/2023 Exam information updated
05/10/2023 Meeting changed
05/09/2023 Room(s) changed