Sneaker Law: Legal Issues in Apparel & Trademark

Course Information

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Meeting Times

Day Time Location
MON, WED 2:30 - 3:20 pm TNH 3.126

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Type Date Time Location


Same as LAW 396W, Sneaker Law: Legal Issues in Apparel & Trademark.

Sneaker Law: Legal Issues Involving Apparel, Trademarks and Endorsements will provide students with an overview of the $70 billion-dollar annual sneaker industry, focusing on its main legal and business components.  This course prepares students to think and act as lawyers and business professionals in anticipating and addressing the legal and business issues faced by sneaker companies, designers, manufacturers, and other parties involved in the sneaker / apparel industry.

This course will include a review of major sneaker deals, entity types and formation, endorsements, manufacturing and distribution, licensing and collaborations, marketing, intellectual property, employment law, standard clauses, counterfeit goods, and the changing landscape of NCAA college athletics with Name, Image and Likeness.  Supplementing the rich case law on these topics are a group of highly accomplished professionals that will guest speak during the semester.

Required Text: Sneaker Law – V1 – Anand & Goldstein – ISBN: 9781735782003

Required Supplemental Text: Shoe Dog: A Memoir by the Creator of Nike – Phil Knight – ISBN: 1501135910

Required Supplemental Text: Black Market - Merl Code - ISBN: 9781335425775

Required Supplemental Text: Sneaker Wars - Barbara Smit - ISBN: 9780061246579

Textbooks ( * denotes required )

Sneaker Wars: The Enemy Brothers *
Smit, Barbara
ISBN: 978-0-06-124658-6
Making It in America : The Almost Impossible Quest to Manufacture in the U. S. A. (and How It Got That Way) *
Slade, Rachel
Knopf Doubleday Publishing Group
ISBN: 978-0-593-31688-7
Shoe Dog : A Memoir by the Creator of Nike *
Knight, Phil
ISBN: 978-1-5011-3591-0


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