Professional athletes have had a right of publicity – the right to profit from their name, image, and likeness – for decades. Until recently, college athletes did not have this right, but recent court cases and state laws have changed this. This course will analyze the new rights granted to college athletes, how the athletes can benefit from their name, image, and likeness, and how the new rules - including the portal - may change the landscape of college sports.
Temple, John L. 