Professional athletes have had a right of publicity – the right to profit from their name, image, and likeness – for decades. Until recently, college athletes did not have this right, but recent court cases and state laws have changed this. This course will analyze the new rights granted to college athletes, how the athletes can benefit from their name, image, and likeness, and how the new rules - including the portal allowing transfers - have changed and may in the future change the landscape of college sports. This course will also address the history and role of the NCAA, the role of the government in college sports, and how lawyers and lawsuits have dramatically affected the changes in college sports.
Temple, John L.