Sneaker Law: Legal Issues Involving Apparel, Trademarks and Endorsements will provide students with an overview of the $70 billion-dollar annual sneaker industry, focusing on its main legal and business components. This course prepares students to think and act as lawyers and business professionals in anticipating and addressing the legal and business issues faced by sneaker companies, designers, manufacturers, and other parties involved in the sneaker / apparel industry. This course will include a review of major sneaker deals, entity types and formation, endorsements, manufacturing and distribution, licensing and collaborations, marketing, intellectual property, employment law, standard clauses, counterfeit goods, and the changing landscape of NCAA college athletics with Name, Image and Likeness. Supplementing the rich case law on these topics are a group of highly accomplished professionals that will guest speak during the semester.
Sokol, Christopher Henry