Texas Law Branding Guidelines

The Texas Law branding guidelines have been created to assist our departments, offices, and programs in producing materials that are consistent and immediately recognizable as Texas Law. Please follow the guidelines as you develop communications and materials for your unit.

Why do we need identity standards?

Identity standards instruct users on approved visual applications of the Texas Law wordmark and help The University of Texas School of Law communicate how important brand positioning is to success. Identity standards allow the law school to:

Firmly establish the Texas Law identity and increase overall brand awareness
Help unify our large and multifaceted organization
Create more powerful communications that will help gain new students, donors and faculty

School of Law Branding

Brand Standards Guide (PDF)

Logos

Brand Camp: Overview (PDF)
A quick reference on UT Branding

Law School Signature Logos (BOX)
Please refer to brand guides for proper usage.

Signature Logos for Law School Departments, Centers, and Programs
Available upon request. Please email communications@law.utexas.edu

Visual Identity

Our visual identity is built from color, typography, imagery and layout of design, all of which help create a distinctive style. At a minimum, four components must be included in our communication materials to adhere to our identity standards:

The ‘Texas Law’ logo;
A wordmark for The University of Texas at Austin;
Primary and secondary fonts; and
Primary and secondary colors along with accent colors.

Trademark Policy

Merchandise/products, even if intended to be given away, must bear a trademarked version of the Texas Law logo per University of Texas System trademark policy. Visit trademarks.utexas.edu for more information.

Messaging

Voice and Tone

Overall, the Texas Law tone is: Formal, Respectful, Serious, and Enthusiastic. But nuance and humor matter. Learn about how to use our Voice and Tone.

Messaging Pillars

Texas Law messaging centers on Excellence, Expansive Opportunities for Students, One Degree, Many Paths, The is the Best Place in the World to be a Law Student, We Are a True Public, and Individualized Attention. Learn about how we use Messaging Pillars.