The Texas Law branding guidelines have been created to assist our departments, offices, and programs in producing materials that are consistent and immediately recognizable as Texas Law. Please follow the visual and messaging standards as you develop communications and materials for your unit.
School of Law Visual Branding
School of Law Brand Standards (PDF)
Brand Camp: Overview (PDF)
A quick reference on UT branding
Brand Camp: Color (PDF)
How to use UT brand colors
Signatures (Logos)
Law School Signatures
Please refer to brand guides on BOX for proper usage.
Law School Departments, Centers, and Programs
Visual Identity
Our visual identity is built from color, typography, imagery and layout of design, all of which help create a distinctive style. At a minimum, four components must be included in our communication materials to adhere to our identity standards:
- The ‘Texas Law’ signature;
- University Wordmarks and Supporting Marks;
- Typography (fonts);
- Colors (primary and secondary palettes).
Trademark Policy
Merchandise/products, even if intended to be given away, must bear a trademarked version of the Texas Law signature per University of Texas System trademark policy. Visit trademarks.utexas.edu for more information.
Messaging
Voice and Tone
Overall, the Texas Law tone is: Formal, Respectful, Serious, and Enthusiastic. But nuance and humor matter. Learn about how to use our Voice and Tone (login required).
Messaging Pillars
Texas Law messaging centers on Excellence, Expansive Opportunities for Students, The is the Best Place in the World to be a Law Student, We Are a True Public, and Individualized Attention, and One Degree, Many Paths. Learn about how we use Messaging Pillars (login required).
Resources
Here are a few additional resources that might help support your Texas Law communications.
Texas Law Templates – Digital letterhead, PowerPoint, Reports and more.
Offical UT Business Cards, Letterhead, and Stationery – Order at Document Solutions
Promotional Products (SWAG) – Document Solutions
Trademarks Portal: Submit an Item for Approval
Free Music Archive (royalty-free music for videos)
UnDraw (open-source illustrations)
LinkedIn Learning (professional development)