Texas Law branding guidelines have been created to assist our departments, offices, and programs in producing materials that are consistent and immediately recognizable as our Law School. Please follow the visual and messaging standards as you develop communications and materials for your unit.
School of Law Visual Branding
School of Law Brand Standards (PDF)
Brand Camp: Overview (PDF)
A quick reference on UT branding
Signatures (Logos)
Law School Signatures (EID login)
Please refer to brand standards (above) for proper usage.
Law School Departments, Centers, and Programs
Visual Identity
Our visual identity is built from color, typography, imagery and layout of design, all of which help create a distinctive style. Each component should follow our brand standards:
- The ‘Texas Law’ signature (logo);
- Typography (fonts);
- Colors (primary and secondary palettes).
- University Wordmarks and Supporting Marks;
Trademark Policy
Merchandise/products, even if intended to be given away, must bear a trademarked version of the Texas Law signature per University of Texas System trademark policy. Visit trademarks.utexas.edu for more information.
Messaging
Voice and Tone
Overall, the Texas Law tone is: Formal, Respectful, Serious, and Enthusiastic. But nuance and humor matter. Learn about how to use our Voice and Tone (login required).
Messaging Pillars
Texas Law messaging centers on Excellence, Expansive Opportunities for Students, The is the Best Place in the World to be a Law Student, We Are a True Public, and Individualized Attention, and One Degree, Many Paths. Learn about how we use Messaging Pillars (login required).
Email Signatures
Your email signature is a direct representation of the University brand and Texas Law. Use basic contact information and include assigned fonts and colors only. See sample emails that you may use (login required).
Resources
From Texas Law
Texas Law Templates – Digital letterhead, PowerPoint, Reports, and more.
Texas Law Web Training – How to craft web page content and create forms.
Texas Law Digital Displays – How to design and submit your digital posters.
Flickr: Texas Law photos – Event photos published for online sharing.
From the University
Offical UT Business Cards, Letterhead, and Envelopes – Order from Document Solutions
Promotional Products (SWAG) – Document Solutions