Texas Law Branding Guidelines

The Texas Law branding guidelines have been created to assist our departments, offices, and programs in producing materials that are consistent and immediately recognizable as Texas Law. Please follow the visual and messaging standards as you develop communications and materials for your unit.

School of Law Visual Branding

School of Law Brand Standards (PDF)


Brand Camp: Overview (PDF)
A quick reference on UT Branding

Law School Signature Logos (BOX)
Please refer to brand guides for proper usage.

Signature Logos for Law School Departments, Centers, and Programs
Available upon request. Please email communications@law.utexas.edu

Visual Identity

Our visual identity is built from color, typography, imagery and layout of design, all of which help create a distinctive style. At a minimum, four components must be included in our communication materials to adhere to our identity standards:

  1. The ‘Texas Law’ logo;
  2. A wordmark for The University of Texas at Austin;
  3. Primary and secondary fonts; and
  4. Primary and secondary colors along with accent colors.

Trademark Policy

Merchandise/products, even if intended to be given away, must bear a trademarked version of the Texas Law logo per University of Texas System trademark policy. Visit trademarks.utexas.edu for more information.


Voice and Tone

Overall, the Texas Law tone is: Formal, Respectful, Serious, and Enthusiastic. But nuance and humor matter. Learn about how to use our Voice and Tone.

Messaging Pillars

Texas Law messaging centers on Excellence, Expansive Opportunities for Students, One Degree, Many Paths, The is the Best Place in the World to be a Law Student, We Are a True Public, and Individualized Attention. Learn about how we use Messaging Pillars.


Here are a few additional resources that might help support your Texas Law communications.

Texas Law Web Training

UT Brand Guide

Email Signature

UT Image Library: Image Relay

Illustration: UnDraw

Promotional Items: Document Solutions

Trademarks Portal: Submit an Item for Approval

Video: Free Music Archive

Professional Development: LinkedIn Learning